Why should you use Duck Duck Go instead of Google?

• DDG is exactly as they advertise. They do not track you. They do not collect your information, and the advertisements displayed relate only to your search query, not your personal information.
• Ultimately, my searches are private, and on following a search term result, no other bleed information is collected either. Privacy is promised, and they deliver it very, very effectively.
• Initially, their search results were a little ‘wobbly’, but as time has gone by, and users have increased, I am more than satisfied with both their service and their search results. Along with their search engine, I use their Privacy Essentials add-on extension. This app allows me to effectively block all trackers, gives me a quick summary of the page/site I land on and above all, gives me the final choice of whether I want to be tracked or not.
• Google on the other hand, has a business model which relies solely on their being able to track all your online activity. To ensure they are able to collect all your information, they offer many Google services, not just a search engine. Google Maps, Docs, Drive and so on. Google promises a smoother, more streamlined online experience, and require your information to achieve this.
• When you are using Google Chrome on your mobile, by default, it is set to use Google’s search engine. You don’t even have to visit Google, just begin typing in the address bar and Google will do the needful. Google tracks your keyword searches, so if I search for the price of MacBook Air which shows a buyer intent, sites I visit after that may have Google ads showing MacBook prices in my local currency. Google also tracks your location so ads are more personalized based on where you live.

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